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Meat Matters: Butchers, Politics, and Market Culture in Eighteenth-Century Paris (Changing Perspectives on Early Modern Europe)

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A young sixth generation French breeder/butcher continues his family legacy of producing some rather unique - and expensive - meat. LMC delegates attended the annual review meeting of Meat Matters in London and were informed that the benefits of red meat had reached over 42 million consumers in the past 12 months. So, I contacted Oliver Woolnough, owner of Meat Matters, who was only too happy to chat me though a suggested method. In collaboration with Tom Bray of Country Fire Kitchen, Olly cooked a feast for the Harlequins Rugby Team in June.

Meat Matters considers the formation of the butcher guild and family firms, debates over royal policy and regulation, and the burgeoning role of consumerism and public health.

And to a degree it deserves most of it; climate change is increasing rapidly and agriculture is one of the largest producers of greenhouse gases.

Nutritionally, proteins from plants such as peas or soy would be excellent protein sources, but many consumers prefer meat. So, if you’re looking for inspiration with what to do with your Meat Matters produce then look no further social media.I wanted to bring everyone a bit closer together because as a consumer I felt that people were a bit detached. Meat Matters is owned by Olly Woolnough, a former HR specialist and massive foodie from London, who moved to the Gower Peninsula over 10 years ago and wanted to do more to celebrate the brilliant Welsh produce on his doorstep. The community continues to be organized into kirchas, groups of friends and family who purchase and raise cows, then butcher and divide the animal's body into small and equal chunks, which are distributed among the kircha through a lottery ritual.

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